{"id":102,"count":2,"description":"ROLEX, A STROKE OF GENIUS IN FIVE LETTERS\r\nOn 2 July 1908, Hans Wilsdorf officially filed and registered \u2018Rolex\u2019 as a brand name in Switzerland \u2013 an act\r\nthat would shape the company\u2019s future.\r\n\r\nA visionary entrepreneur, Hans Wilsdorf was truly ahead of his time in terms of intellectual property. Indeed, a name like \u2018Rolex\u2019, with its three strong consonants and two vowels, corresponds to criteria that still apply today in choosing a successful brand name.\r\n\r\nSURPRISINGLY MODERN\r\nHans Wilsdorf\u2019s requirements in his search for the name \u2018Rolex\u2019 were surprisingly modern. He determined that the name had to:\r\n\u2022 be short, with no more than five letters;\r\n\u2022 be easy to pronounce in every language;\r\n\u2022 have a good ring to it;\r\n\u2022 be easy to remember;\r\n\u2022 look good on movements and dials.\r\n\r\nTHE MUSE OF INSPIRATION\r\nHans Wilsdorf had considered several options before arriving at his decision by chance one day. As he recounted in a speech delivered on 2 July 1958, on the occasion of the 50th anniversary of the brand: \u201cI tried combining the letters of the alphabet in every possible way. This gave me hundreds of names, but none of them felt quite right. One morning, while riding on the upper deck of a horse- drawn omnibus along Cheapside in the City of London, a genie whispered \u2018Rolex\u2019 in my ear.\u201d On 2 July 1908, Hans Wilsdorf filed and officially registered the \u2018Rolex\u2019 trademark in Switzerland. The \u2018Rolex\u2019 brand was registered internationally in 1913. Today it is registered worldwide.\r\n\r\nINCREASED VISIBILITY\r\nAfter having filed and registered the name, Hans Wilsdorf had another challenge before him: to convince the retailers to include the name \u2018Rolex\u2019 on the watches they sold.\r\nAt the time, each retailer \u2013 a jeweller or watchmaker \u2013 wanted to place their own name on the dial and not reveal the name of the supplier or manufacturer. To this end, Hans Wilsdorf proceeded a step at a time, as related in his memoirs. \u201cAt first I ventured to inscribe \u2018Rolex\u2019 on one watch in every six, hoping that this watch would get through and be sold. Gradually, I dared to put it on two out of six, and later it appeared on three.\u201d\r\n\r\nIn 1926, the year of the launch of the Oyster, Rolex\u2019s waterproof wristwatch, Hans Wilsdorf vowed that, from that date forth, no single watch would be delivered without the \u2018Rolex\u2019 brand name figuring on its dial, case and movement. Rolex went on to become a worldwide brand.","link":"https:\/\/www.swisswatchfamily.com\/en\/category\/watchmaking\/rolex-en\/","name":"Rolex","slug":"rolex-en","taxonomy":"category","parent":51,"meta":[],"acf":[],"yoast_head":"\nArchives des Rolex - Swiss Watch Family<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swisswatchfamily.com\/en\/category\/horlogerie\/rolex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Archives des Rolex - Swiss Watch Family\" \/>\n<meta property=\"og:description\" content=\"ROLEX, A STROKE OF GENIUS IN FIVE LETTERS On 2 July 1908, Hans Wilsdorf officially filed and registered \u2018Rolex\u2019 as a brand name in Switzerland \u2013 an act that would shape the company\u2019s future. A visionary entrepreneur, Hans Wilsdorf was truly ahead of his time in terms of intellectual property. Indeed, a name like \u2018Rolex\u2019, with its three strong consonants and two vowels, corresponds to criteria that still apply today in choosing a successful brand name. SURPRISINGLY MODERN Hans Wilsdorf\u2019s requirements in his search for the name \u2018Rolex\u2019 were surprisingly modern. He determined that the name had to: \u2022 be short, with no more than five letters; \u2022 be easy to pronounce in every language; \u2022 have a good ring to it; \u2022 be easy to remember; \u2022 look good on movements and dials. THE MUSE OF INSPIRATION Hans Wilsdorf had considered several options before arriving at his decision by chance one day. As he recounted in a speech delivered on 2 July 1958, on the occasion of the 50th anniversary of the brand: \u201cI tried combining the letters of the alphabet in every possible way. This gave me hundreds of names, but none of them felt quite right. One morning, while riding on the upper deck of a horse- drawn omnibus along Cheapside in the City of London, a genie whispered \u2018Rolex\u2019 in my ear.\u201d On 2 July 1908, Hans Wilsdorf filed and officially registered the \u2018Rolex\u2019 trademark in Switzerland. The \u2018Rolex\u2019 brand was registered internationally in 1913. Today it is registered worldwide. INCREASED VISIBILITY After having filed and registered the name, Hans Wilsdorf had another challenge before him: to convince the retailers to include the name \u2018Rolex\u2019 on the watches they sold. At the time, each retailer \u2013 a jeweller or watchmaker \u2013 wanted to place their own name on the dial and not reveal the name of the supplier or manufacturer. To this end, Hans Wilsdorf proceeded a step at a time, as related in his memoirs. \u201cAt first I ventured to inscribe \u2018Rolex\u2019 on one watch in every six, hoping that this watch would get through and be sold. Gradually, I dared to put it on two out of six, and later it appeared on three.\u201d In 1926, the year of the launch of the Oyster, Rolex\u2019s waterproof wristwatch, Hans Wilsdorf vowed that, from that date forth, no single watch would be delivered without the \u2018Rolex\u2019 brand name figuring on its dial, case and movement. Rolex went on to become a worldwide brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.swisswatchfamily.com\/category\/horlogerie\/rolex\/\" \/>\n<meta property=\"og:site_name\" content=\"Swiss Watch Family\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SwisswatchF\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.swisswatchfamily.com\/category\/horlogerie\/rolex\/\",\"url\":\"https:\/\/www.swisswatchfamily.com\/category\/horlogerie\/rolex\/\",\"name\":\"Archives des Rolex - Swiss Watch Family\",\"isPartOf\":{\"@id\":\"https:\/\/www.swisswatchfamily.com\/#website\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.swisswatchfamily.com\/category\/horlogerie\/rolex\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.swisswatchfamily.com\/category\/horlogerie\/rolex\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.swisswatchfamily.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Horlogerie\",\"item\":\"https:\/\/www.swisswatchfamily.com\/category\/horlogerie\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rolex\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.swisswatchfamily.com\/#website\",\"url\":\"https:\/\/www.swisswatchfamily.com\/\",\"name\":\"Swiss Watch Family\",\"description\":\"Luxurious Lifestyle - Your go-to online magazine for watches crafted by true connoisseurs.\",\"publisher\":{\"@id\":\"https:\/\/www.swisswatchfamily.com\/#organization\"},\"alternateName\":\"SWF\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.swisswatchfamily.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.swisswatchfamily.com\/#organization\",\"name\":\"Swiss Watch Family\",\"url\":\"https:\/\/www.swisswatchfamily.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swisswatchfamily.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/04\/S-W-I-S-S-W-A-T-C-H-F-A-M-I-L-Y-e1617968010345.png\",\"contentUrl\":\"https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/04\/S-W-I-S-S-W-A-T-C-H-F-A-M-I-L-Y-e1617968010345.png\",\"width\":494,\"height\":160,\"caption\":\"Swiss Watch Family\"},\"image\":{\"@id\":\"https:\/\/www.swisswatchfamily.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/swisswatchfamily\/\",\"https:\/\/x.com\/SwisswatchF\",\"https:\/\/www.instagram.com\/swisswatchfamily\/\",\"https:\/\/www.linkedin.com\/company\/swisswatchfamily\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Archives des Rolex - Swiss Watch Family","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.swisswatchfamily.com\/en\/category\/horlogerie\/rolex\/","og_locale":"en_US","og_type":"article","og_title":"Archives des Rolex - Swiss Watch Family","og_description":"ROLEX, A STROKE OF GENIUS IN FIVE LETTERS On 2 July 1908, Hans Wilsdorf officially filed and registered \u2018Rolex\u2019 as a brand name in Switzerland \u2013 an act that would shape the company\u2019s future. A visionary entrepreneur, Hans Wilsdorf was truly ahead of his time in terms of intellectual property. Indeed, a name like \u2018Rolex\u2019, with its three strong consonants and two vowels, corresponds to criteria that still apply today in choosing a successful brand name. SURPRISINGLY MODERN Hans Wilsdorf\u2019s requirements in his search for the name \u2018Rolex\u2019 were surprisingly modern. He determined that the name had to: \u2022 be short, with no more than five letters; \u2022 be easy to pronounce in every language; \u2022 have a good ring to it; \u2022 be easy to remember; \u2022 look good on movements and dials. THE MUSE OF INSPIRATION Hans Wilsdorf had considered several options before arriving at his decision by chance one day. As he recounted in a speech delivered on 2 July 1958, on the occasion of the 50th anniversary of the brand: \u201cI tried combining the letters of the alphabet in every possible way. This gave me hundreds of names, but none of them felt quite right. One morning, while riding on the upper deck of a horse- drawn omnibus along Cheapside in the City of London, a genie whispered \u2018Rolex\u2019 in my ear.\u201d On 2 July 1908, Hans Wilsdorf filed and officially registered the \u2018Rolex\u2019 trademark in Switzerland. The \u2018Rolex\u2019 brand was registered internationally in 1913. Today it is registered worldwide. INCREASED VISIBILITY After having filed and registered the name, Hans Wilsdorf had another challenge before him: to convince the retailers to include the name \u2018Rolex\u2019 on the watches they sold. At the time, each retailer \u2013 a jeweller or watchmaker \u2013 wanted to place their own name on the dial and not reveal the name of the supplier or manufacturer. To this end, Hans Wilsdorf proceeded a step at a time, as related in his memoirs. \u201cAt first I ventured to inscribe \u2018Rolex\u2019 on one watch in every six, hoping that this watch would get through and be sold. Gradually, I dared to put it on two out of six, and later it appeared on three.\u201d In 1926, the year of the launch of the Oyster, Rolex\u2019s waterproof wristwatch, Hans Wilsdorf vowed that, from that date forth, no single watch would be delivered without the \u2018Rolex\u2019 brand name figuring on its dial, case and movement. 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