{"id":165,"count":1,"description":"TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Mo\u00ebt Hennessy Louis Vuitton SE (\"LVMH\"), the world\u2019s leading luxury group. Based in La Chaux- de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Julien Tornare, CEO of TAG Heuer. For 164 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement \u2013 Calibre 11 \u2013 in 1969, and the first luxury smartwatch in 2015. Today, the brand\u2019s core collection consists of three iconic families designed by Jack Heuer \u2013 TAG Heuer Carrera, Monaco, and Autavia \u2013 and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines. Embodying TAG Heuer\u2019s motto, \"Don\u2019t Crack Under Pressure,\" are prominent partnerships and brand ambassadors that express the brand\u2019s passion for action and high performance.","link":"https:\/\/www.swisswatchfamily.com\/en\/category\/watchmaking\/tag-heuer-en\/","name":"TAG Heuer","slug":"tag-heuer-en","taxonomy":"category","parent":51,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Archives des TAG Heuer - Swiss Watch Family<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swisswatchfamily.com\/en\/category\/horlogerie\/tag-heuer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Archives des TAG Heuer - Swiss Watch Family\" \/>\n<meta property=\"og:description\" content=\"TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Mo\u00ebt Hennessy Louis Vuitton SE (&#8220;LVMH&#8221;), the world\u2019s leading luxury group. Based in La Chaux- de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Julien Tornare, CEO of TAG Heuer. For 164 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement \u2013 Calibre 11 \u2013 in 1969, and the first luxury smartwatch in 2015. Today, the brand\u2019s core collection consists of three iconic families designed by Jack Heuer \u2013 TAG Heuer Carrera, Monaco, and Autavia \u2013 and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines. 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