{"id":29676,"date":"2021-10-29T15:52:14","date_gmt":"2021-10-29T13:52:14","guid":{"rendered":"https:\/\/www.swisswatchfamily.com\/?p=29676"},"modified":"2021-10-29T16:09:31","modified_gmt":"2021-10-29T14:09:31","slug":"inspiree-par-le-desert-zenith-devoile-sa-premiere-edition-limitee-de-la-defy-extreme-accompagnee-dune-serie-exclusive-de-photographies-de-kourosh-keynejad","status":"publish","type":"post","link":"https:\/\/www.swisswatchfamily.com\/en\/inspiree-par-le-desert-zenith-devoile-sa-premiere-edition-limitee-de-la-defy-extreme-accompagnee-dune-serie-exclusive-de-photographies-de-kourosh-keynejad\/","title":{"rendered":"Inspired by the desert: Zenith unveils its first limited edition of the Defy Extreme, accompanied by an exclusive series of photographs by Kourosh Keynejad"},"content":{"rendered":"\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DEFY Extreme Desert\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/ze9RDkAAlD4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-drop-cap is-cnvs-dropcap-bordered wp-block-paragraph\"><strong><strong>Zenith celebrates the launch of the first special edition of its most rugged chronograph to date, the DEFY Extreme Desert, with acclaimed nature photographer Kourosh Keynejad. Expressing the raw beauty of the desert environment through his eyes and lens, Zenith and Kourosh are embarking together to showcase original and previously unpublished works by the photographer, inspired by the elemental watch. The photographs will be unveiled and sold during a traveling exhibition tour, beginning with FIAC in Paris before making its way to Dubai and Tokyo before the end of the year.<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"775\" src=\"https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-2-1160x775.jpg\" alt=\"\" class=\"wp-image-29677\" srcset=\"https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-2-1160x775.jpg 1160w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-2-800x534.jpg 800w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-2-1536x1026.jpg 1536w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-2-2048x1368.jpg 2048w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-2-120x80.jpg 120w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-2-90x60.jpg 90w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-2-320x214.jpg 320w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-2-560x374.jpg 560w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-2-scaled.jpg 1920w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For this first special edition of the rugged DEFY Extreme, Zenith has stepped out onto uncharted territories, resulting in a piece that\u2019s as much precision watchmaking as it is a wearable piece of art. Inspired by the wild and barren desert landscapes, the <strong>DEFY Extreme Desert<\/strong> represents a more artistic reimagining of the monolithic 1\/100<sup>th<\/sup> of a second chronograph, and the first in a developing series of DEFY EXTREME models inspired by extreme environments. Crafted in a titanium case, the Defy Extreme Desert evokes the endless sandy horizon in a singular and unprecedented manner. The component that protects the pushers as well as the dodecagonal bezel are crafted from falcon\u2019s eye, a blue-grey opaque macrocrystalline quartz gemstone that\u2019s named after the bird-of-prey that has accompanied desert nomads for centuries, soaring high above the horizon and symbolizing determination and endurance. When polished, the stone can appear fluid with its chatoyancy, evoking a mirage of an oasis in the scorching desert heat. The hand-working of such an exotic gemstone into an integral part of the complex case\u2019s structure is something that has never been attempted before in any watch. And as each stone is different and exhibits slightly different colours and fibrous structures, each of the 50 DEFY Extreme Desert watches is essentially a unique piece.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"870\" src=\"https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-4-1160x870.jpg\" alt=\"\" class=\"wp-image-29681\" srcset=\"https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-4-1160x870.jpg 1160w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-4-800x600.jpg 800w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-4-320x240.jpg 320w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-4-1536x1152.jpg 1536w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-4-2048x1536.jpg 2048w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-4-300x225.jpg 300w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-4-120x90.jpg 120w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-4-90x68.jpg 90w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-4-560x420.jpg 560w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_PR-4-scaled.jpg 1920w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The open dial of the DEFY Extreme Desert reveals the inner workings of the El Primero 21 movement beneath, topped by a tinted sapphire crystal for the counters and power reserve indicator in a warm beige-brown hue, complemented by beige luminescent markers and hands as well as applied chronograph counters in a matching tone. Completing the look of this conceptual piece are the supplied durable black Velcro strap and beige rubber strap, which can be easily swapped with the titanium bracelet using the quick strap-change mechanism on the back of the case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe DEFY Extreme Desert certainly captures the majestic grandness and inspiring beauty of the dry plateaus and mountains of sand.\u201d <\/em>Exclaimed <strong>Kourosh Keynejad<\/strong> about the DEFY Extreme Desert edition.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"1739\" src=\"https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_KOUROSH-K-2-1160x1739.jpg\" alt=\"\" class=\"wp-image-29683\" srcset=\"https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_KOUROSH-K-2-1160x1739.jpg 1160w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_KOUROSH-K-2-800x1199.jpg 800w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_KOUROSH-K-2-1025x1536.jpg 1025w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_KOUROSH-K-2-1366x2048.jpg 1366w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_KOUROSH-K-2-120x180.jpg 120w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_KOUROSH-K-2-90x135.jpg 90w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_KOUROSH-K-2-320x480.jpg 320w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_KOUROSH-K-2-560x840.jpg 560w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_KOUROSH-K-2-1920x2879.jpg 1920w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_KOUROSH-K-2-scaled.jpg 1281w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After years of traveling solo across the globe to the most extreme and remote destinations and capturing them in stunning images, the British-born photographer based in California has made a name for himself with his breath-taking images, bringing out the unseen beauty of wilderness. This marks the artist\u2019s first project with a brand. Sharing Zenith\u2019s green values of environmental conservation, sustainability and diversity, the connection was natural and immediate. Just as Zenith blends tradition and innovation to craft the future of watchmaking, Kourosh plays with light and colour to create imagery that transports the viewer and deeply resonates the themes and messages that drive his work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe only true constant in my field is the sun. We use it to control the days, and watch it paint our world with light. The elements and weather are always unpredictable, but the sun never fails to rise. It rises on time. It sets on time. It\u2019s never late. When Zenith approached me with the idea for a collaboration, I couldn\u2019thave thought of a better fit.&nbsp;Precision of time and light are key to a great photograph. With optimal planning and the flawless engineering of Zenith watches, I never miss my moment.\u201d<\/em> Shared <strong>Kourosh Keynejad<\/strong> about working with Zenith.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI\u2019ve been following Kourosh\u2019s work for some time now and I have to say, I\u2019m always blown away by the way he\u2019s able to transport us to these faraway, untouched locations and showing us a side of nature that we never really knew \u2013 or simply overlooked. The great thing about Kourosh is that by reaching his star, he is also spreading awareness about the environmental issues and challenges that we all must face together.\u201d <\/em>Shared Zenith CEO, <strong>Julien Tornare.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"772\" src=\"https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_KOUROSH-KEYNEJAD-EXPO-5-1160x772.jpg\" alt=\"\" class=\"wp-image-29685\" srcset=\"https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_KOUROSH-KEYNEJAD-EXPO-5-1160x772.jpg 1160w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_KOUROSH-KEYNEJAD-EXPO-5-800x532.jpg 800w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_KOUROSH-KEYNEJAD-EXPO-5-1536x1022.jpg 1536w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_KOUROSH-KEYNEJAD-EXPO-5-2048x1363.jpg 2048w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_KOUROSH-KEYNEJAD-EXPO-5-120x80.jpg 120w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_KOUROSH-KEYNEJAD-EXPO-5-90x60.jpg 90w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_KOUROSH-KEYNEJAD-EXPO-5-320x213.jpg 320w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_KOUROSH-KEYNEJAD-EXPO-5-560x373.jpg 560w, https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/ZENITH_DEFY-EXTREME_KOUROSH-KEYNEJAD-EXPO-5-scaled.jpg 1920w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Accompagnant le lancement de l&#8217;\u00e9dition DEFY Extreme Desert, Kourosh a saisi pour Zenith un Accompanying the launch of the DEFY Extreme Desert edition, Kourosh has captured an exclusive set of images for Zenith inspired by the evocative chronograph, marking the first time the artist takes on a photography project for a brand. Comprising of nine images in three triptychs with the themes of \u201c<em>Wind Carved Canyons\u201d, \u201cDeserted Dunes\u201d <\/em>and<em> \u201cStarry Nights\u201d, <\/em>the photographs were taken across all four deserts in North America: The Great Basin, Mojave, Sonoran and Chihuahuan deserts. Over the coming weeks and months, the photographs can be discovered during a traveling exhibition tour, beginning with FIAC in Paris before making its way to Dubai and Tokyo before the end of the year. The original photographs will be sold during the exhibitions. The DEFY Extreme Desert is available now at all Zenith boutiques around the world as well its online shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"cnvs-block-collapsibles cnvs-block-collapsibles-1635515904137 cnvs-block-collapsibles-3\" >\n\t\n<div class=\"cnvs-block-collapsible cnvs-block-collapsible-1635515904237 cnvs-block-collapsible-opened\" >\n\t<div class=\"cnvs-block-collapsible-title\">\n\t\t<h6 id=\"reference\" class=\"cnvs-block-collapsible-heading\">\n\t\t\t<a href=\"#\">REFERENCE<\/a>\n\t\t<\/h6>\n\t<\/div>\n\t<div class=\"cnvs-block-collapsible-content\">\n\t\t\n\n<p class=\"wp-block-paragraph\">95.9200.9004\/77.I001<\/p>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"cnvs-block-collapsible cnvs-block-collapsible-1635515904246 cnvs-block-collapsible-opened\" >\n\t<div class=\"cnvs-block-collapsible-title\">\n\t\t<h6 id=\"price\" class=\"cnvs-block-collapsible-heading\">\n\t\t\t<a href=\"#\">price<\/a>\n\t\t<\/h6>\n\t<\/div>\n\t<div class=\"cnvs-block-collapsible-content\">\n\t\t\n\n<p class=\"wp-block-paragraph\">21\u202f900.00&nbsp;CHF <\/p>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"cnvs-block-collapsible cnvs-block-collapsible-1635516076308 cnvs-block-collapsible-opened\" >\n\t<div class=\"cnvs-block-collapsible-title\">\n\t\t<h6 id=\"technical-sheet\" class=\"cnvs-block-collapsible-heading\">\n\t\t\t<a href=\"#\">TECHNICAL SHEET<\/a>\n\t\t<\/h6>\n\t<\/div>\n\t<div class=\"cnvs-block-collapsible-content\">\n\t\t\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.swisswatchfamily.com\/wp-content\/uploads\/2021\/10\/en_95.9200.9004_77.I001.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">TECHNICAL SHEET<\/a><\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/www.zenith-watches.com\/fr_ch?gclid=Cj0KCQjwt-6LBhDlARIsAIPRQcJ1V5_DOFP6ZNxsRhZ1bNqfvbzpiJniTKuw5q6UpbJhausPJHkULogaArWDEALw_wcB\">Zenith<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zenith celebrates the launch of the first special edition of its most rugged chronograph to date, the DEFY Extreme Desert, with acclaimed nature photographer Kourosh Keynejad. Expressing the raw beauty&hellip;<\/p>\n","protected":false},"author":1,"featured_media":29679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[30],"tags":[],"powerkit_post_featured":[],"class_list":["post-29676","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized"],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inspired by the desert: Zenith unveils its first limited edition of the Defy Extreme, accompanied by an exclusive series of photographs by Kourosh Keynejad - Swiss Watch Family<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swisswatchfamily.com\/en\/inspiree-par-le-desert-zenith-devoile-sa-premiere-edition-limitee-de-la-defy-extreme-accompagnee-dune-serie-exclusive-de-photographies-de-kourosh-keynejad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspired by the desert: Zenith unveils its first limited edition of the Defy Extreme, accompanied by an exclusive series of photographs by Kourosh Keynejad - Swiss Watch Family\" \/>\n<meta property=\"og:description\" content=\"Zenith celebrates the launch of the first special edition of its most rugged chronograph to date, the DEFY Extreme Desert, with acclaimed nature photographer Kourosh Keynejad. 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