Alpina

Founded in 1883 and famous for its iconic red triangle, Alpina is a Swiss watch manufacturer based in Geneva. The brand set out to design luxury sports watches offering exceptional accuracy and reliability in the most challenging sporting environments, like the Alps.

Inspired by the alpine universe since its creation, Alpina has always been deeply involved in outdoor activities and mountain sports. The Maison has therefore developed strong partnerships illustrating its engagement to this world, alongside its “Alpinists” Team of athletes, who compete in the most challenging environments.

Joined together by the unifying principle named We Shape the Change, Alpina undertakes a variety of measures aimed at drawing public attention to current environmental issues.