AMIDA

A watch designer who honed his skills at design agencies across Switzerland before joining the Piaget house. In 2015, Matthieu Allègre decided to strike out on his own at just 27 to fully express his creativity. In less than a decade, Matthieu Allègre has collaborated with more than fifty brands, including Louis Vuitton, Chopard, Jacob & Co, and Corum, to name just a few.

More recently, he participated in the creation of Chronomètre Artisans alongside Simon Brette, a rising star in independent watchmaking, who was awarded at the 2023 GPHG, among other accolades.

From his office in Geneva, he coordinates and designs Lyrique watches, a project led by Bill Sanders that brings together around a hundred collectors around an Agenhor movement, housed in a case manufactured by Voutilainen & Cattin SA. These are prestigious references within the high watchmaking community.

The third essential talent for the revival of the AMIDA brand, Bruno Herbet tackles the technical challenges associated with this project. A micromechanical watch engineer and watchmaker in the Vallée de Joux, Bruno Herbet has extensive experience in prestigious houses such as Jaeger-LeCoultre and Vacheron Constantin. He has also been a technical director for Orkos, a dynamic young brand.