The Biver Automatic: A Return to the Essentials of Watchmaking
2023 witnessed the birth of a new star in the horological universe: Biver. Founded by the iconic Jean-Claude Biver and his son Pierre, the brand made an audacious debut with…
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After 50 years at the highest echelons of the watchmaking business, Jean-Claude Biver decided to partner with his son
Pierre Biver and to embark on a magnificent new adventure together. In 2023, the two passionate collectors launched
a new kind of watch brand, making timepieces that push the boundaries of watchmaking art and chart a vision for the
future of what high-end Swiss watchmaking can be.
Liberated from the usual corporate constraints, they assembled a dream team of top specialists, each a master in
their respective fields, to craft truly extraordinary timepieces without compromise.
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